Creative Media Production

Creative Media Production BTEC

The Pearson BTEC Level 1/Level 2 Tech Award in Creative Media Production is for learners who want to acquire technical knowledge and technical skills through vocational contexts by applying the learned knowledge and processes related to investigating, exploring and creating media products as part of their Key Stage 4 learning.

The main focus is on four areas of equal importance, which cover the:

Pupils must complete three components

Component 1: Exploring Media Products - Internally assessed

Learners will develop their understanding of how media products create meaning for their audiences. Learners will examine existing products and explore media production techniques.

Learning aims

A - Investigate media products

B - Explore how media products are created to provide meaning and engage audiences


Component 2: Developing Digital Media Production Skills – Internally assessed.

Learners will develop skills and techniques in media production processes by reworking media products from one, or all, of the following sectors: audio/moving image, publishing, interactive design.

Learning aims

A – Develop media production skills and techniques

B – Apply media production skills and techniques

C – Review own progress and development of skills and practices.


Component 3: Create a Media Product in Response to a Brief – Externally assessed

Learners will apply and develop their planning and production skills and techniques to create a media product in response to a client brief.

This external component builds on knowledge, understanding and skills acquired and developed in Components 1 and 2. Learners will apply their practical skills to the creation of a media product in response to a brief. Learners will submit their ideas, pre-production planning and final media product in a portfolio of evidence. The task is worth 60 marks and will be completed under supervised conditions. The supervised assessment period is a maximum of nine hours.

Creative Media Poduction Department Vision

With a BTEC Tech Award in Creative Media Production, pupils are able to explore, challenge and realise their potential. Pupils will see whether the industry is one they want to be in, where they could go, and gain the knowledge and skills they need to succeed in their next steps.


When pupils have completed the qualification, they will have developed a practical understanding of creative media production skills. They will have acquired knowledge and developed useful skills, which are not generally covered in GCSE courses. This will give them a better idea of whether the creative media sector is for you and, if so, which part of it they might want to study further.